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The History of Makeup Throughout the Life of the S.S. Sicamous

Updated: Nov 13, 2023

Over the course of the S.S. Sicamous's life, trends fluctuated and women wore drastically different styles of makeup on board over the years (1914 - 1936).


Introduction (1900s)


During the Victorian Era, unnatural makeup was frowned upon as it was associated with prostitution. Britain’s Queen Victoria had made a statement to the public that makeup was “vulgar and improper” due to this connection. Coming out of the Victorian Era (1837 - 1901), makeup was beginning to become more widely accepted and quickly gained popularity.


During the Edwardian Era (1901 - 1910), some women would wear makeup. However, due to the stigma that was still present, makeup usage was as minimal and unnoticeable as possible. The main features popular amongst women included abnormally pale skin and rosy cheeks. Tanned skin at this time implied that an individual was of lower class as it indicated that they spent time working outdoors. Upper class women often stayed indoors for the majority of the day. In an attempt to avoid this, women often used lemon juice as a skin toner.


1910s


In the 1910s, the natural look during the Edwardian Era was still popular but with improved tools. The beauty standard remained primarily the same as the previous decade, so heavy powder and "Rouge" continued to rise in popularity. “Rouge” came in pots and was used to add subtle red colour to the cheeks, forehead, and lips.


Each soft caress add loveliness, this powder puff ad says.
Gainsborough Powder Puff ad

This rouge ad shows pots of rouge of various tones of red.
Mary Garden Rouge ad

1920s

The 1920s were when the popularity of makeup completely skyrocketed, as women became interested in imitating the looks of stage and movie stars. The traditional unnoticeable makeup style was quickly abandoned in favour of full glam, to match the popularization of Flapper dresses. New products continued to hit the market, including: lipstick, tanning cream, mascara, hair dye, and eyebrow pencils. The main features popular amongst women included: deep red lipstick, bright blush, red nail polish, dark eyebrows, and dark smoky eyeshadow. The eyeshadow was blurred with kohl eyeliner and topped off with mascara. With such makeup came a new era of music, theatre, nighttime entertainment, and art.


A 1920's Flapper's Guide to makeup
A modern day Epublication about 1920's makeup

Extolling the virtues of eye shadow in the 1930s
A Maybelline Eye Shadow Ad

1930s


The art deco style was as popular as ever throughout the 1930s, influencing the decade’s makeup trends. Imitating Hollywood actresses was also an ongoing phenomenon, guiding women to the craze of super thin eyebrows. To accomplish this, many women shaved off their natural eyebrows, opting to draw an arched pencil-thin line instead. This was accompanied by a mixture of pastel eyeshadow and the trending raspberry and maroon lipsticks. Lipstick in general, however, saw a drastic spike in popularity throughout the 1930s. Eyeliner pencil became favoured over heavy kohl and contour was beginning to take off. Most prominently, around the eye to achieve a widening effect.


Ad showing lipstick, rouge, mascara, and eyebrow pencil on a woman's face
Makeup by Virginia Vincent ad.

"Hold him tonight with Hollywood's thrilling new beauty secrets" the ad says
Hollywood line of makeup


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